The famous Dyson brand, renowned for its cutting-edge technologies, entrusted Sinfonic with the creation of its third Dyson Demo Store in France, in the prestigious Les Terrasses du Port shopping center in Marseille.
Transforming an empty shell into a high-end, immersive retail space in just eight weeks—this was the challenge Sinfonic embraced for Dyson. Guided by the brand’s vision of excellence, we created a boutique where every detail embodies innovation and sophistication.
The project began with a full interior fit-out, including partitions, flooring, and technical systems. Dyson’s architects envisioned a bold, cutting-edge design, and we brought it to life by integrating bespoke elements: custom acoustic panels, dynamic light boxes, and an elegant matte black façade, proudly showcasing the brand’s iconic logo.
Covering 195 m², the space is designed for both functionality and engagement. It features an interactive demonstration area, a styling zone where customers can test products in real-life conditions, and dedicated staff spaces, including a fully equipped kitchen.
Meeting the tight eight-week summer deadline required meticulous coordination—from blueprint validation to the delivery of complex, long-lead-time equipment. Additionally, the site demanded strict logistical planning, as we navigated around multiple stakeholders working simultaneously.
The Dyson Demo Store in Marseille is a testament to our ability to blend creativity, precision, and responsiveness. More than just a boutique, it is a sensorial experience, inviting visitors to engage with Dyson’s technology in an immersive, design-driven environment.
