Diptyque, renowned for its iconic fragrances and candles, has renewed its collaboration with Sinfonic to deliver its new boutique in the heart of the 16th arrondissement de Paris. The project was driven by the brand’s core values and its historical charm, resulting in an immersive olfactive retail experience.
The project involved refurbishment of both floors of the boutique and adding a new molded wooden façade to showcase the brand’s fragrances.
The brand’s art director envisioned recreating the charm of a traditional Haussmannian apartment, capturing the essential characteristics of the architetcural codes. To do so, Sinfonic appointed specialist craftsmen to recreate these codes such as the molded plaster ceiling, the decorative washout color finish on the walls, the custom parquet flooring, the “verrière” style partition, and the antique marble checkered tiling.
The end result is a magnificient store that offers a truly unique customer experience. The boutique is, above all, an olfactory tribute. Chic, eclectic, poetic, aesthetic, and graphic, it redefines the traditional Parisian atmosphere by delivering a delightfully innovative and wondrous experience.
