The great Swiss watchmaker Bucherer wanted to offer a sales space that would become “the place to be” for all watch enthusiasts. The boutique, located at 12 Boulevard des Capucines, is in the heart of the famous Golden Triangle of Watchmaking, and houses the largest collection of luxury watch brands under one roof.
One of the biggest challenges of this project was ensuring seamless coordination between the German-based architect and the store owner. Sinfonic rose to the occasion, orchestrating every stage of the renovation and facilitating collaboration between the 23 prestigious watch brands present in the boutique.
Spanning three levels, the transformation turned the former Old England store into a spectacular 2,200 m² flagship. The first floor showcases legendary timepieces from Rolex, Blancpain, and Jaeger-LeCoultre, while the second level highlights renowned maisons such as Girard-Perregaux and Chopard. The basement is dedicated to contemporary brands like B SWISS, Mido, and Tissot, creating a dynamic and diverse shopping experience.
With an ambitious 15-week timeline, our team delivered a full-scale renovation with meticulous attention to detail. Bespoke joinery and exclusive fixtures designed by ceramist Valeria Nascimento add a unique artistic touch. Situated beneath a hotel, the boutique was also fitted with a soundproof ceiling, ensuring optimal acoustic comfort without compromising the refined aesthetics of the space.
Guido Zumbühl, CEO of Bucherer AG, praised the achievement: “Paris embodies luxury and elegance. Our new boutique offers watch and jewelry lovers an exclusive selection and exceptional service in a setting that reflects sophistication and prestige.”
